Do notpress

the cartoon you finish

Hi! I'm CHIP. This button isn't for pressing — it's for looking at. Have a wonderful time looking at it.

Containment button 001 0 / 5 presses logged

Operator clearance optional, but the episode is about you either way

Name for the file

You are the punchline

Most comedy hands you a joke and asks you to laugh. This hands you a button and waits. The video is only the setup — you finish it, and what you get back is yours alone.

Watch

A 20-second episode lands on your feed. CHIP is guarding something. It ends before anyone touches it.

Press

You tap through and do the thing CHIP begged you not to do. No login, no download, no waiting. Just the button and consequences.

CHIP generates a 20-second episode starring you, plus an incident report with your name on it. You post it. Now it's someone else's setup.

First season

Three buttons, three ways to ruin something. Each one ships as a short you watch and a toy you finish. Press play to watch the teasers.

Episode 01

The Algorithm

Feed it exactly one tap. It decides your entire personality, tells everyone, and will not be taking corrections.

0:20 / toy: 1 press

Episode 02

The Reply Guy

A small damp gremlin who physically cannot let a sentence go uncorrected. There is a winding key. Please leave it alone.

0:20 / toy: 1 wind

Episode 03

The Crypto Bro

He would love to explain the future of finance to you. The button ends the future of finance. He keeps explaining.

0:20 / toy: 1 press

Signal

Every press is a vote about what people find funny, recorded the moment they decide. Nobody has to fill in a survey — they just can't leave the button alone.

buttons pressed worldwide, counting since launch

Hesitation: How long you stared before you gave in. It's shorter than you'd like to think.
Breaking point: Which of CHIP's five pleas is the one that stops working on you.
Spread: Which episodes get posted, and which incident reports quietly get closed.

Get the first button

Episode 01 and its toy go out to this list first. CHIP will handle the emails, which is either reassuring or the entire problem.

Also in the works: a CHIP plush that begs when squeezed, and scenario packs for people who have run out of things to ruin.